Last Saturday 3rd May, Madrid Fashion Film Festival was present at Runway Cinema Gibraltar through a selection of Fashion Films belonging to their MadridFFF Exhibit.
FF selected included directors’ Monica Menez, Sara Zorraquino, Imanol Ruiz de Lara, Diego Hurtado de Mendoza and Gsus Lopez.
Read below the Q&A that I did with the organisers of inHouse Film Festival held in a wonderful warehouse in Manor House (North London). On thursday night a small selection of FASHION FILMS including my beloved IT MELTS commissioned by Pigeons & Peacocks magazine, were shown in the big screen and the reaction of the audience couldn’t have been better! Congratulations on this festival and I hope to be present again next year. Thank you again to everyone involved!
“It Melts”, a delirious fashion film directed by Gsus Lopez, will be screened tonight in the Fashion NOW selection curated by inHOUSE. Let’s hear what Gsus has to say about the inspirations behind the film:
Q. What references or inspirations did you have for It Melts?
A. The idea came when I saw a girl on the underground who was eating a crepe that started dripping chocolate on her handbag … she vaguely cleaned it and she didn’t seem to care too much about it. I asked myself: ‘what if that bag was precious because of an emotional attachment or even just the price tag? On the other hand I am very intrigued by our ephemeral existence and how objects – especially fashion – remain here after we are gone, finding themselves new owners. It’s scary but beautiful at the same time. Even though ‘It Melts’ is really product of my imagination; I always find inspiring the films of Xavier Dolan, Pedro Almodóvar and Wong Kar Wai. They are true masters in telling stylish and beautiful stories.
Q. What are most looking forward to about tonight?
A. It is the first festival since I made the film I can attend in which ‘It Melts’ will be screened so I am really looking forward to seeing it in the big screen. I’m also excited to see what other local filmmakers bring to the table and hopefully meet a few of them. The audience’s response is also frightening but fascinating so let’s see how people react and what they think when they see it!
Here are a few snaps I took at the event: